BUFFALO WINGS & RINGS
When only a single word separates your name from that of a major competitor, something must be done to set yourself apart. Buffalo Wings & Rings uses only fresh, never frozen beef and chicken. Upside down actors dressed in a menagerie of doll parts and googly eyes tell the world: Mouths know when it's fresh. And hand-breaded. And hand-trimmed. Video content with an in-store and social media sweepstakes tie-in led to the brand's largest web traffic spike in history and a 55 percent increase in Facebook engagement. Fans got the message - BWR serves up sports and real food, not bar fare.