JEFFERSON'S BOURBON

What do you do with an established brand of small-batch bourbon? Make it uncommon. A new website and brand video pair with an extensive R&D plan to bring Jefferson's spirit of experimentation to life with the when and how of aging bourbon. The Jefferson's Lab takes barrels from the ocean to Mt Kilauea to fueling a transmitter aimed at space.

The plan drove sales up 74% in the first year.

 

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