JUST WINK
Millennials don't send paper cards, because cards are terrible. So American Greetings launched a new line of not terrible cards just for Millennials. We introduced Just Wink through oddities like Har Mar Superstar. Produced work ran as pre-roll on Hulu, YouTube and Pandora.
HULU and YOU TUBE PRE-ROLL
Where's Vincent Price? Not dead.
PANDORA
:15 radio spots promoting the Just Wink app, the e-card alternative for discerning Millennials.